Some people say that the main aim of advertising is to improve the sales of products that people do not really need.

 Some people say that the main aim of advertising is to improve the sales of products that people do not really need. To what extent do you agree or disagree?

Advertising is a ubiquitous presence in our daily lives, and it is difficult to avoid it. Some people believe that the primary objective of advertising is to increase the sales of products that people do not genuinely require. In my view, I agree to a large extent with this argument, as advertising has a significant impact on the consumer's purchasing behavior, and companies often use various techniques to convince consumers to purchase products they do not genuinely require.

Many companies use emotional appeals in their advertisingcampaigns to entice consumers to purchase their products, even when they don't genuinely need them. For example, a car advertisement might portray a happy family taking a road trip, conveying the message that the car is necessary for family bonding. This type of advertising appeals to people's emotions and encourages them to make an emotional purchase, rather than a practical one. Additionally, some advertising campaigns emphasize the status associated with owning a particular product, which can lead people to purchase things they do not require but want to showcase their status.

 

Moreover, advertising often creates a demand for products that individuals did not even know they required. For instance, an advertisement for a new weight-loss supplement may persuade people to buy it even if they never considered losing weight before. In this case, the advertisement has created a need for a product that the individual never considered. Additionally, companies use aggressive marketing techniques to convince people to buy more than they require, such as buy-one-get-one-free offers, which may lead to unnecessary hoarding.

 

In conclusion, advertising does indeed have the primary objective of increasing sales, and it often does so by creating an artificial demand for products that people do not genuinely require. This is often achieved through the use of emotional appeals, status symbols, and other aggressive marketing tactics. Therefore, as consumers, it is crucial to be aware of these tactics and make rational decisions when making purchases.

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