Sustainable architecture – lessons from the ant Reading answers

Africa owes its termite mounds a lot. Trees and shrubs take root in them. Prospectors mine them, looking for

specks of gold carried up by termites from hundreds of metres below. And of course, they are a special treat to

aardvarks and other insectivores. Now, Africa is paying an offbeat tribute to these towers of mud. The

extraordinary Eastgate Building in Harare, Zimbabwe’s capital city, is said to be the only one in the world to

use the same cooling and heating principles as the termite mound.

1. B	8. cement arches
2. D	9. (the) big fans
3. A	10. (the) (small) heaters
4. C	11. A OR D OR E IN EITHER ORDER
5. A	12. A OR D OR E IN EITHER ORDER
6. ceiling vents	13. A OR D OR E IN EITHER ORDER
7. (the) (brick) chimneys

 

Inside the mind of the consumer

A MARKETING people are no longer prepared to take your word for it that you favour one product over

another. They want to scan your brain to see which one you really prefer. Using the tools of neuroscientists,

such as electroencephalogram (EEG) mapping and functional magnetic-resonance imaging (fMRI), they are

trying to learn more about the mental processes behind purchasing decisions. The resulting fusion of

neuroscience and marketing is inevitably, being called ‘neuromarketing’.

1. v	11. untruthful
2. i	12. unconscious
3. ix	13. children
4. viii	14. NOT GIVEN
5. iii	15. TRUE
6. vi	16. FALSE
7. F	17. TRUE
8. D	18. NOT GIVEN
9. A	19. FALSE
10. brands

 

 

27. NOT GIVEN

 

28. TRUE

 

29. FALSE

 

30. TRUE

 

31. NOT GIVEN

 

32. FALSE

33. B

 

34. F

 

35. D

 

36. G

 

37. A

 

38. B

 

39. A

 

40. D

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