Sustainable architecture lessons from the ant Reading answers

 Sustainable architecture – lessons from the ant Reading answers

Sustainable architecture lessons from the ant Reading answers


Africa owes its termite mounds a lot. Trees and shrubs take root in them. Prospectors mine them, looking for

specks of gold carried up by termites from hundreds of metres below. And of course, they are a special treat to

aardvarks and other insectivores. Now, Africa is paying an offbeat tribute to these towers of mud. The

extraordinary Eastgate Building in Harare, Zimbabwe’s capital city, is said to be the only one in the world to

use the same cooling and heating principles as the termite mound.

1. B

8. cement arches

2. D

9. (the) big fans

3. A

10. (the) (small) heaters

4. C

11. A OR D OR E IN EITHER ORDER

5. A

12. A OR D OR E IN EITHER ORDER

6. ceiling vents

13. A OR D OR E IN EITHER ORDER

7. (the) (brick) chimneys

 

Inside the mind of the consumer

A MARKETING people are no longer prepared to take your word for it that you favour one product over
another. They want to scan your brain to see which one you really prefer. Using the tools of neuroscientists,
such as electroencephalogram (EEG) mapping and functional magnetic-resonance imaging (fMRI), they are
trying to learn more about the mental processes behind purchasing decisions. The resulting fusion of
neuroscience and marketing is inevitably, being called ‘neuromarketing’.

1. v

11. untruthful

2. i

12. unconscious

3. ix

13. children

4. viii

14. NOT GIVEN

5. iii

15. TRUE

6. vi

16. FALSE

7. F

17. TRUE

8. D

18. NOT GIVEN

9. A

19. FALSE

10. brands

 

 

27. NOT GIVEN

 

28. TRUE

 

29. FALSE

 

30. TRUE

 

31. NOT GIVEN

 

32. FALSE


33. B

 

34. F

 

35. D

 

36. G

 

37. A

 

38. B

 

39. A

 

40. D

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